Quote: This show is really about yet another Japanese fetish, this time of fruits.
"Japan is probably the only country in the world where you have fruit as a gift concept," said Ushio Ooshima, a director at Senbikiya, whose main store in Nihonbashi alone sells 40 to 50 high-priced melons a day and as many as 200 a day during the mid-year and end-year gift-giving seasons.